The Orbis EMIP application takes the whole 'Citizen Journalist' concept to a whole different plane.

• Ease of usage
• Encourages on-field journalism
• Involves a greater number of people/users
• Generates more human interest in news/stories
• Captures a loyal user base
• Ensures wider coverage of remote areas
• Information relevant to a wider cross section of the society

The application increases the accuracy of reporting

• Instant updates can be had, with photographic proofs, 
• Encourages a wider variety of news from varied locations

This help in generating publicity over a larger customer base, which leads to increased sales and revenues.